Brazil - Protection of the environment and reforestation - Jardim de Juramidam

Project name : Protection of the environment and reforestation - Jardim de Juramidam
Status : in progress
Start date : 2008
End date : to be determined
Budget : € 96'000 first year and then € 36'000 per year
Project initiator : Friends of Humanity
Sponsors : Graziella Zanoletti and Elite Rent-a-Car
Contact and information : go to the contact page
Donation : go to the donations page

Jardim de Juramidam is an area of 57 hectares located near the village of Alto Paraiso in the Brazilian Cerrado. Situated in central-western Brazil, this region has unique fauna and flora and one of the richest biodiversities in the world. Despite its unique biodiversity and warnings from organizations such as WWF, a large part of the region has been transformed into pasture and soya fields.

FOH strives to preserve the reserve's wildlife and to replant deforested areas. There is already a significant improvement in the situation, as hundreds of indigenous fruit trees and floral species have been replanted.

FOH adopts a holistic approach, by integrating the social and economical reality of the local population into the ecological interests of the region. Indeed, all cultivations are organic and are made thanks to agroforestry technics.  This farming approach consists of cultivating medicinal herbs and other small plants under fruit trees. By selling the cultivated fruits and herbs, the agriculture is able to provide the Jardim's employees with additional income.  Furthermore, an ecotourism project is in progress, which should also have positive financial implications for the local population.

Started in 2008, Jardim de Juramidam constitutes the first step of a larger project. FOH wishes to extend its activities to other natural reserves, thanks to the support of other small and medium sized companies.

Supported by Elite Rent-a-Car, Jardim de Juramidam will contribute to improving the company's ecological impact, as the reforestation will help to offset the carbon emissions of its car fleet.

Friends of Humanity recently published a new report about the Jardim de Juramidam mission. To view it please click here